Zalmon Gilbert Simmons II

Zalmon Gilbert Simmons II (November 2, 1870 – April 26, 1934) was an American businessman, manufacturer, philanthropist and innovator. He was the president of The Simmons Company from 1910 to 1932. He inherited the company in 1910 from his father, Simmons Company founder Zalmon G. Simmons. Z.G. II was commonly referred to as "the Chief" for his ability to recognize possibilities and make decisions that many felt were foolish but would prove to be extremely profitable. It is reported that Simmons once wagered an automobile a hole in a game of golf. His unshakable character increased the company's profits from less than $5,000,000, when he became president, to over $40,000,000 at the peak of his incumbency and revolutionized the bedding industry.