Willie G. Davidson

William Godfrey "Willie G." Davidson (born 1933) is an American businessman and motorcycle designer, and the former senior vice president & chief styling officer of Harley-Davidson Motor Company. He was also the head of Harley-Davidson's Willie G. Davidson Product Development Center in Wauwatosa, Wisconsin. While being generally responsible for approving Harley-Davidson motorcycle designs, he also personally designed several motorcycles for Harley-Davidson, including the Super Glide and the Low Rider, which pioneered the factory custom motorcycle and created an intermediate line of motorcycles between their large touring models and their smaller Sportsters.