Toronto sound (hip-hop)

Two Toronto sound artists, Drake and the Weeknd, performing respectively in 2011 and 2018.

The Toronto sound (sometimes referred to as the 6 Sound or new Toronto sound) refers to a style of hip hop and R&B that emerged from Toronto in the late 2000s and early 2010s. Notable for its moody, atmospheric production techniques and its often reflective and hedonistic lyrical themes, it was popularized by artists like Drake, The Weeknd, PARTYNEXTDOOR, Tory Lanez, and Nav, along with producers such as Noah "40" Shebib, Boi-1da, Frank Dukes, DaHeala, Nineteen85, Doc McKinney, Cirkut, Illangelo, Vinlyz, Eric Dingus, and Zodiac, among others. The Toronto sound significantly shaped Toronto's 21st-century musical identity as a major global music exporter. Its elements are ubiquitous with pop music in the 2020s. Over 100 million records with Toronto sound elements have been sold globally.

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