The True North Times

The True North Times
The front page of The True North Times in September, 2015. News is organized by region and topic.
TypeFact-based news satire
FormatOnline publication
Owner(s)The True North Times Inc.
Launched14 February 2014 (2014-02-14)
Websitetruenorthtimes.ca
The True North Times Inc.
Company typePrivate
IndustryMedia
Founded2014 
Headquarters,
Canada
Key people
  • Simren Sandh (President & CEO)
  • Daniel Etcovitch (former CMO & CSO)
  • Max Seltzer (former COO & Editor-in-Chief)
Products
  • The True North Times
  • Shit Trudeau Says
  • Ford Says What?
Websitecorporate.truenorthtimes.ca

The True North Times is an online publication focused on Canadian politics and affairs. Its coverage features federal, provincial, and municipal news, as well as lifestyle and other features. Launched in early 2014, The True North Times has gained notoriety among Canadians with high-profile interviews, articles, and election coverage being referenced in reputable, national news sources. In a departure from contemporary satire in Canada, The True North Times draws inspiration from The Daily Show in the United States, in that it does not write parody articles, like one may find in The Onion. Instead, it comments on actual news stories, with the stated goal of using a more accessible style of reporting to reach otherwise apathetic voters, especially in the youth demographic.