The Boulevard Mall

The Boulevard Mall is a single-story super-regional shopping mall located at 3528 South Maryland Parkway in Paradise, Nevada, United States (an unincorporated town in the Las Vegas Valley with a Las Vegas address). Located on 75 acres (30 ha), the mall has 140 stores, encompassing 1,180,000 sq ft (110,000 m²) of leasable retail space. Anchor stores include Goodwill, Marshalls, and El Mercado, an indoor swap meet, as well as a Galaxy Theatres movie theater. It is the oldest shopping mall in the Las Vegas Valley.

Initially announced as the Parkway Mall in September 1963, it opened as The Boulevard Mall on March 6, 1968, as the state's first enclosed, climate-controlled shopping mall. It contained 26 stores and four department stores upon opening. It became one of the top shopping spots in the Las Vegas Valley, and was popular among tourists because of its close proximity to the Las Vegas Strip. Customer attendance decreased after the opening of the nearby Fashion Show Mall in 1981. The Boulevard Mall was renovated in 1984. An expansion and further renovations began in 1990 and were completed in 1992, at a cost of $60 million. It was the largest mall in southern Nevada until 2003.

Beginning in 2008, the mall was affected by a decrease in customer attendance due to the Great Recession. By early 2012, it experienced increased customer visitations after introducing several Hispanic community organizations as tenants, in response to the growing nearby Hispanic community. Sansone Companies purchased the mall in November 2013, at a cost of $54.5 million, and then launched a $25 million overhaul which included several unique tenants not usually associated with malls. Macy's and JCPenney closed in 2017, followed by Sears in 2019. Since these anchor tenants have closed, several new anchor tenants are now using the formerly vacant Macy’s, JCPenney, and Sears anchor spaces for use as new retail stores, restaurants, radio studios, schools, and nonprofit organizations.