TV Globo São Paulo

Globo São Paulo (ZYB 850)
Channels
Programming
AffiliationsTV Globo
Ownership
Owner
CBN São Paulo
History
First air date
March 14, 1952
Former call signs
ZYE 88
Former names
TV Paulista (1952-1967)
TV Globo Paulista (1967-1968)
TV Globo São Paulo (1968-1976)
Rede Globo São Paulo (1976-2021)
Former channel number(s)
Analog:
5 (VHF, 1952-2017)
Technical information
Licensing authority
ANATEL
ERP18 kW
Transmitter coordinates23°34′4.01″S 46°39′0″W / 23.5677806°S 46.65000°W / -23.5677806; -46.65000
Links
Public license information
Profile
Websiteredeglobo.globo.com/sao-paulo

TV Globo São Paulo (channel 5) is a Brazilian television station based in São Paulo, Brazil carrying TV Globo for the metropolitan area and Ibiúna, outside of Mogi das Cruzes, which is served by TV Diário. Owned-and-operated by Grupo Globo, its production and journalism studios are in the Vila Cordeiro neighborhood, in addition to the commercial and administrative offices, located in the Edifício Jornalista Roberto Marinho, on the same block, and its transmitters are in the Torre da Globo, at the top of the Trianon Corporate Building, in Espigão da Paulista. It is the oldest television station in operation in Brazil and alongside, TV Globo Rio, it is one of the network's flagship stations.

The station was opened in 1952 as TV Paulista, having been the second television station to operate in São Paulo, after TV Tupi. Created by federal deputy Oswaldo Ortiz Monteiro together with three developers, it began by showing shows and news produced in improvised studios in a residential building in the Consolação neighborhood. In 1955, with difficulties due to a crisis, part of its shares were sold to the group of radio presenter Victor Costa, expanding with the purchase of radio and television stations throughout Brazil, which increased investments in programming and hiring artists.

After Costa's death in 1959, his son Victor Costa Júnior took control of TV Paulista, which again went through a crisis, causing him to sell the station and other radio and television concessions to journalist and businessman Roberto Marinho in May 1965. The acquisition made the station a subsidiary of TV Globo, in Rio de Janeiro, at the same time that a gradual process of changing the name of the Rio station took place. In 1968, with its headquarters, previously transferred to the Vila Buarque neighborhood, hit by a fire, it moved to Praça Marechal Deodoro, where it began to produce, as co-generator of the network, news, sports and entertainment programs. In 1999, it moved to its current address.