Smoking in Indonesia

There are approximately 61.4 million smokers in Indonesia, among a population of 273 million people. Around 63% of men and 5% of women report smoking, equating to 34% of the population. The majority, 88% of Indonesian smokers, use clove-flavoured kreteks. Kretek manufacturers directly employ over 180,000 people in Indonesia and an additional 10 million indirectly. Indonesia is the fifth largest tobacco market in the world, and in 2008 over 165 billion cigarettes were sold in the country.

Major tobacco companies dominating the market in Indonesia according to the year of establishment include:

• HM Sampoerna (Philip Morris International, 1913).
• Bentoel International Investama (British American Tobacco, 1930).
• Nojorono Tobacco International (1932).
• Djarum (1951).
• Gudang Garam (1958).
• Wismilak Inti Makmur (1962).
• Tri Sakti Purwosari Makmur (Korea Tobacco & Ginseng Corporation, 1974).
• Indonesian Tobacco (1980).

The WHO has ranked Indonesia third in the world for total number of smokers.