Shell V-Power
Shell petrol station in Hong Kong displaying the "V-Power" brand, pictured in 2009 | |
| Product type | Fuel |
|---|---|
| Owner | Shell plc |
| Country | Netherlands and United Kingdom |
| Introduced | 2001 |
| Markets | Worldwide |
| Tagline | "Actively cleans as you drive", among others |
| Website | shell.us/vpower |
Shell V-Power is the brand name given to Shell's enhanced high specification fuels for road motor vehicles including "Shell V-Power Nitro+" and "Shell V-Power Diesel". Introduced in Italy in 2001, Shell relaunched the fuel in March 2008, under the name Nitrogen-Enriched Shell V-Power, with nitrogen-containing detergents.
Initially used for higher octane Super Unleaded petrol/gasoline (formerly known as Optimax in some regions), it is now additionally used for high specification diesel fuel.
The brand is also used for Shell's energy drinks.