Set Yourself Free

Set Yourself Free
Directed byHenry Inglis & Aaron McCann
Release date
  • January 29, 2014 (2014-01-29)
Running time
0:01:45

Set Yourself Free is a hoax public service announcement directed by Henry Inglis and Aaron McCann, released on 29 January 2014, via the Internet. It has gone viral, and by 5 February 2014, had over 12 million views on YouTube. Its goal is to discourage truancy in schools. The ad was produced by Henry and Aaron, a filmmaking and comedy duo from Perth, Australia, with a history of making viral videos intended to shock, and the ad states that they did so on behalf of the "Learn for Life Foundation of Western Australia".

As of January 2021, the video is sitting at over 20 million views on YouTube.

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