Percy Savage

Percy Savage
Percy Savage in 1968 in London
Born
Donald Percival Savage

(1926-10-12)12 October 1926
Brisbane, Queensland
Died12 August 2008(2008-08-12) (aged 81)
London, England
NationalityAustralian
Occupation(s)Fashion publicist, designer, artist
Years active1947–2008
Spouses
  • Frances Coolahan (1961–1965); marriage dissolved)
  • Alicja Sedzinska, Polish actress (1975–1990); widower
Children
  • Katherine Savage
Parents

Donald Percival "Percy" Savage (12 October 1926 – 12 August 2008) was an Australian fashion publicist, designer, artist, raconteur and bon viveur. He left Australia as a 20-year-old, and spent the rest of his life living and working in Europe. He was the first person to be employed in a public relations capacity in Haute Couture and is considered to be the original inspiration and instigator of celebrity fashion publicity. During the 1950s and 1960s, Savage was regarded as 'the undisputed prince of public relations for the Paris fashion world.'

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