Payday (confection)
Payday logo | |||||||||||||||||
| Product type | Peanut caramel bar | ||||||||||||||||
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| Owner | Iconic IP Interests, LLC | ||||||||||||||||
| Produced by | The Hershey Company | ||||||||||||||||
| Country | United States | ||||||||||||||||
| Introduced | 1932 | ||||||||||||||||
| Related brands | Hershey's NutRageous | ||||||||||||||||
| Markets | United States | ||||||||||||||||
| Previous owners | Hollywood Candy Company Leaf, Inc. | ||||||||||||||||
| Tagline | "Totally Nuts about Payday" "Get To It" | ||||||||||||||||
| Website | hersheyland.com/payday | ||||||||||||||||
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Payday, officially styled PAYDAY and previously sometimes PayDay, is a brand of a candy bar first introduced in 1932 by the Hollywood Candy Company. The original Payday candy bar consists of salted peanuts rolled over a nougat-like sweet caramel center. Since 1996, classic Payday candy bars without chocolate have been continually produced by the Hershey Company. In 2020, Hershey's released a "Chocolatey Payday bar" as a permanent part of the Payday product line; it is identical to the regular bar, but covered by a layer of compound chocolate.