No Frills (brand)

No Frills
Product typeFood
CountryAustralia, New Zealand
Introduced1978
Discontinued2000s

No Frills was a supermarket own brand. It was started in 1978 by the Australian supermarket Franklins, and expanded into New Zealand supermarkets Price Chopper and Big Fresh in the 1980s. No Frills was discontinued in the early 2010s when Pick 'n Pay sold the Franklins brand to Metcash.