Motivate (company)

Motivate LLC
FormerlyAlta BicycleShare
Company typeSubsidiary
Headquarters,
U.S.
Area served
United States
Key people
Matthew Parker (CEO)
ServicesBicycle-sharing system and urban service provider
Revenue100 million
Number of employees
1500+ (2021)
ParentLyft
Websitemotivateco.com

Motivate LLC (formerly Alta Bicycle Share and also Motivate International Inc.) is a company based in New York City that services bicycle sharing systems and other urban services in North America.

The systems provide a flexible method for completing short trips, as contrasted with the longer rentals offered by traditional bike rental companies. Since 2018, Motivate has been a subsidiary of Lyft.