Priceless (advertising campaign)
Logo of MasterCard when the campaign was introduced | |
| Agency | McCann Erickson |
|---|---|
| Client | Mastercard |
| Market | Worldwide |
| Release date(s) | 1997 |
| Slogan |
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| External videos | |
|---|---|
| MasterCard priceless baseball (commercial, 1997) on YouTube (30 seconds) |
Priceless is an advertising campaign by Mastercard that started in 1997 and makes use of the slogan "There are some things money can't buy; for everything else, there's Mastercard". It has provided Mastercard with a constant and recognizable message. The advertisements, which generally revolve around a given theme, list the cost of some related products or services (usually three of them) before listing a fourth, intangible concept, which is valued as "priceless", before the announcer reads the slogan.