Linguistic purism in Icelandic

Linguistic purism in Icelandic is the policy of discouraging new loanwords from entering the Icelandic language by instead creating new words from Old Icelandic roots or, when that is not possible, from Old Norse roots.

The effort began during the early 19th century Icelandic national movement, aiming at replacing older loanwords, especially from Danish; it continues today, targeting English words. It is widely upheld as the dominant language ideology in Iceland, being fully supported by the Icelandic government through the Árni Magnússon Institute for Icelandic Studies, the Icelandic Language Council, the Icelandic Language Fund, and the national holiday Icelandic Language Day.