Life Can Be Beautiful
The cast in 1940 from left: Ralph Locke ("Papa David" Solomon), Mitzi Gould (Rita), John Holbrook (Stephen Hamilton), Alice Reinhardt ("Chichi" Conrad) | |
| Genre | Soap opera |
|---|---|
| Country of origin | United States |
| Language(s) | English |
| Syndicates | CBS |
| Starring | Alice Reinheart Ralph Locke John Holbrook Carl Eastman Mitzi Gould |
| Announcer | Ralph Edwards Ed Herlihy |
| Created by | Don Becker Carl Bixby |
| Written by | Don Becker Carl Bixby |
| Original release | September 5, 1938 – June 25, 1954 |
| Opening theme | Melody in C |
| Sponsored by | Ivory Soap |
Life Can Be Beautiful was a daytime radio drama broadcast on NBC and CBS during its 16-year run. The program was also facetiously known to many as Elsie Beebe, a contrived acronym based on the show's initials.
Scripted by Don Becker and Carl Bixby, it was billed as "an inspiring message of faith drawn from life" and remained one of the leading soap operas through the 1940s. Becker also composed the program's theme song, Melody in C.
Sponsored by Procter & Gamble and Spic and Span, it premiered September 5, 1938 on NBC and moved two months later to CBS, where it was heard from November 7, 1938 to June 21, 1946. Concurrently, it was also airing on NBC from July 3, 1939 to April 25, 1941. The final run was on NBC from June 24, 1946 to June 25, 1954.