L'Occitane en Provence

L'Occitane en Provence
Company typeS.A.
SEHK: 973
IndustryPersonal care
Founded1976 (1976)
FounderOlivier Baussan
HeadquartersManosque, France
Key people
Reinold Geiger (chairman)
André J. Hoffmann (CEO)
Rak-e Lopez
ProductsCosmetics, beauty products
BrandsL’Occitane en Provence, Melvita, Le Couvent des Minimes, Erborian, L'Occitane au Brésil
Revenue €1,537 million (2021)
€220 million (2021)
€157 million (2021)
Total assets €2,497 million (2021)
Total equity €1,200 million (2021)
Number of employees
8,733 (2021)
Websitewww.loccitane.com

L'Occitane en Provence ([lɔk.si.tan ɑ̃ pʁɔ.vɑ̃s]; French for 'the Occitan woman in Provence'), commonly known as L'Occitane, is a French luxury retailer of body, face, hair and home products, as well as fragrances. Based in Manosque, France, it was founded in 1976 by Olivier Baussan with the purpose of creating a company that celebrates and preserves the traditions of his native Provence. In 2010, the company became listed on the Hong Kong Stock Exchange. In 2024, controlling shareholder Reinold Geiger offered to take the company private.