South Korean beauty standards

South Korean beauty standards have become a well-known feature of South Korean culture. In 2015, a global survey by the International Society of Aesthetic Plastic Surgeons placed South Korea in the top ten of countries who had the highest rate of cosmetic surgeries.

Korean beauty standards prioritize maintaining a youthful appearance rather than looking mature. A combination of clear skin, an even skin complexion, a slim v-shaped jawline, and pronounced puffy Aegyo-Sal (fatty, bag-like, deposits under the eye - common in children; rare in adults) contribute to the desirable youthful aesthetic and personal presentation.

The increase in influence of South Korean media, such as K-pop, Korean dramas and advertisements throughout South Korea presents this softer appearance to the public as the desirable norm. Even in men, this softer and more androgynous appearance is preferred in both romantic interests and shown more in media, as compared to men with traditionally masculine features.

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