Improving Web Advertising Business Group
| Abbreviation | IWABG |
|---|---|
| Formation | 2017 |
| Type | Committee |
| Membership | 412 |
Chair | Wendy Seltzer |
Parent organization | World Wide Web Consortium |
| Website | www |
The Improving Web Advertising Business Group (IWABG) is a subcommittee of the World Wide Web Consortium with a focus on online advertising. In January 2020, Google encouraged advertising technology companies to join the group as a way to participate in the company's Privacy Sandbox initiative. The IWABG was formed in 2017; as of March 2022 it had 412 participants.