Hollywood Rock

Hollywood Rock was a music festival which took place in São Paulo and Rio de Janeiro in Brazil, from 1988 to 1996, featuring both Brazilian and international acts. The festival was sponsored and organised by the Souza Cruz tobacco company, owners of the Hollywood cigarette brand, taking its name from an unrelated festival that occurred in 1975 with an all-Brazilian lineup. After a law was passed by the Senate of Brazil prohibiting tobacco and alcohol companies from sponsoring cultural and sporting events, the festival was cancelled. The festival did not happen in 1989 or 1991 (the latter because of Rock in Rio 2 happening at around the same time in Rio de Janeiro).