Herb Cohen (negotiator)

Herb Cohen is an American negotiation expert.

Cohen is a corporate and government negotiator and strategy consultant in areas of commercial dealings and crisis management. He is the author of the New York Times bestseller You Can Negotiate Anything and has written several articles and blogs, and has given countless speeches on topics related to deal-making, sales, negotiating, branding, and motivating.

In 1980, Herb Cohen was dubbed "The World's Best Negotiator" in Playboy magazine. Also, in the June 1981 issue of Time magazine, it is stated: "If you are ever in a crucial life-changing negotiation, the person you want on your side of the table is Herb Cohen."

In 1995, Publishers Weekly stated that You Can Negotiate Anything was the fifth-bestselling audiobook of all time.

Cohen, represented by the Executive Speakers Bureau, was selected as one of the five most In-Demand keynote speakers in North America in 2001.