Guillermo Álvarez Macías
Guillermo Álvarez Macías | |
|---|---|
Álvarez Macías in 1960 | |
| Born | October 16, 1919 |
| Died | December 18, 1976 (aged 57) |
| Known for | General manager of Cooperativa La Cruz Azul, S.C.L., Chairman of Cruz Azul |
| Spouse | María del Carmen Cuevas Saldaña |
| Children | María del Carmen, María Gilda, Guillermo, Alfredo |
Guillermo Álvarez Macías (16 October 1919 – 18 December 1976) was a Mexican general manager of the co-operative cement company Cooperativa La Cruz Azul, S.C.L. from 1955 until his death in 1976. Álvarez Macías led the company's re-foundation into a cooperative company town. A prolific cooperative activist, Álvarez Macías is regarded as a prominent figure of modern cooperatives in Mexico.
While acting as general manager of Cooperativa La Cruz Azul, Álvarez Macías, campaigned to establish the company's association football team, Cruz Azul, into a professional club where the players would have a considerable amount of control of the team's structure. He achieved this goal in 1961. The club managed to reach the top division in 1964. During his tenure as club chairman, Cruz Azul dominated the league, winning 5 national titles. Cruz Azul has since become one of the most popular football clubs in Mexico and the rapid rise to prominence in Mexican football is widely attributed to Álvarez Macías.