Fantasy (fragrance)

Fantasy
Fragrance by Britney Spears
ReleasedSeptember 15, 2005
LabelElizabeth Arden
TaglineEverybody Has One
SuccessorBelieve

Fantasy is a women's fragrance by American singer Britney Spears in collaboration with Elizabeth Arden. Created by Ann Gottlieb and Givaudan, it debuted in the United States in September 2005. Marketed as a playful and enchanting scent, the fragrance achieved commercial success upon its release becoming the number one new fragrance launch at mass retailers in 2006 and generating over $1.5 billion in sales. The fragrance is recognized for contributing to the trend of celebrity-endorsed perfumes in the mid-2000s.

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