FUCT (clothing)
| Company type | Private |
|---|---|
| Industry | Retail |
| Founded | 1990 Los Angeles, California, U.S. |
| Founders | Erik Brunetti, Natas Kaupas |
| Headquarters | U.S. |
Key people | creative director: Erik Brunetti |
| Products | Apparel |
| Owner | Erik Brunetti |
| Website | fuct.com |
FUCT or Friends U Can't Trust is a clothing brand founded in Los Angeles in 1990 by American artist and designer Erik Brunetti and professional skateboarder Natas Kaupas. Brunetti has said he choose the name "FUCT" because it was a homophone of the expletive "fucked" and he wanted people to question its pronunciation. FUCT has been referred to as one of the pioneering brands of modern streetwear, often incorporating various elements and icons of pop culture alongside anti-government and anti-religious campaigns into their designs including the use of parodied logos.
Along with clothing manufactured for various markets, FUCT also produces a higher-end FUCT S.S.D.D. line of clothing exclusively for the Japanese market; S.S.D.D. being an acronym of "Same Shit Different Day".