Colombia in popular culture

The depiction of Colombia in popular culture, especially the portrayal of Colombian people in film and fiction, has been asserted by Colombian organizations and government to be largely negative and has raised concerns that it reinforces, or even engenders, societal prejudice and discrimination due to association with narco-trafficking and other criminal elements, terrorism, illegal immigration, and poverty.

The Colombian Government-funded Colombia is Passion advertisement campaign is an attempt to improve Colombia's image abroad, with mixed results, hoping to promote more positive views of Colombia. Aside from the Colombia is Passion campaign, association football has been a major part in creating positive views of the country.

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