Bubblicious

Bubblicious is a brand of bubble gum owned by the Italian-Dutch company Perfetti Van Melle.

Originally produced by the American Chicle Division of Warner-Lambert, the brand was launched in 1977 in response to the tremendous sales of Bubble Yum, the first soft bubble gum. The brand struggled upon introduction, but sales took off with the advent, in 1978, of the "Ultimate Bubble" advertising campaign. Bubblicious was later expanded internationally.

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