Bowl Challenge Cup
| Awarded for | Best college football bowl record among Division I Football Bowl Subdivision conferences |
|---|---|
| Country | United States |
| Presented by | ESPN |
| History | |
| First award | 2002–03 |
| Most wins | Mountain West (5) |
| Most recent | The American (2024–25) |
The Bowl Challenge Cup is a competition among NCAA college football conferences in the Football Bowl Subdivision (FBS), formerly called Division I-A, based on win–loss records in the bowl games that take place annually during December and January. The winner is the conference that has the highest winning percentage, among conferences with a minimum of three teams appearing in bowl games.
The Challenge was created in 2002 by ESPN, who also occasionally refers to it as the "Bowl Cup Challenge" when promoting it. Originally sponsored by Cooper Tire, ESPN went several years without a sponsor; since the 2015–16 bowl season, Progressive has been the sponsor.