BookTok
BookTok is a subcommunity on the social media platform TikTok that focuses on books and literature. This book club emerged in late 2019 as TikTok was becoming more popular. Members of this subcommunity, known as the BookTokers, make videos reviewing, discussing, and joking about the books they read. These books range in genre, but many content creators tend to focus on young adult fiction, fantasy, and romance. The community has been known to impact the publishing industry and book sales along with general interest in reading.