Billboard Utilising Graffitists Against Unhealthy Promotions

BUGA UP
Billboard Utilising Graffitists Against Unhealthy Promotions
	A Marlboro billboard that has been altered to read “it’s a bore”, North Sydney
Abbreviation	BUGA UP
Predecessor	Non-Smokers Rights Movement; MOP UP (Movement Opposed to the Promotion of Unhealthy Products);
Formation	October 1979
Founders	Bill Snow; Ric Bolzan; Geoff Coleman;
Founded at	Sydney
Purpose	Anti-smoking
Location	Australia;
Methods	Billboard hijacking using graffiti
Field	Subvertising
Key people	Arthur Chesterfield-Evans; Danielle Kluth; Fred Cole; Lord Bloody Wog Rolo; Peter Vogel;
Publication	B.U.G.A.U.P.
Website	bugaup.org

Billboard Utilising Graffitists Against Unhealthy Promotions, or B.U.G.A.U.P. ("bugger up") is an Australian subvertising artistic movement. It practices billboard hijacking using détournement or modification with graffiti of such billboard advertising that promotes something that is deemed unhealthy.