BMW Brilliance
| Company type | Joint venture | ||||||
|---|---|---|---|---|---|---|---|
| Industry | Automotive | ||||||
| Founded | 27 March 2003 | ||||||
| Headquarters | , China | ||||||
Area served | China | ||||||
Key people | Franz Decker (Chief Executive Officer and President) Walter Mertl (Chairman) | ||||||
| Products | Automobiles | ||||||
| Owners |
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Number of employees | ~25.000 | ||||||
| Divisions | Zinoro | ||||||
| Chinese name | |||||||
| Simplified Chinese | 华晨宝马汽车有限公司 | ||||||
| Traditional Chinese | 華晨寶馬汽車有限公司 | ||||||
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| Website | www.bmw-brilliance.cn | ||||||
BMW Brilliance (officially BMW Brilliance Automotive Ltd.) is an automobile manufacturing company headquartered in Shenyang, China, and a joint venture between BMW (as majority holder) and Brilliance Auto. Its principal activity is the production, distribution, and sale of BMW passenger cars in mainland China.
The BMW Brilliance Zinoro all-electric crossover, based on the BMW X1 (E84), is the first product of BMW Brilliance's brand and the first new energy vehicle (NEV) from a Chinese premium manufacturer. Since early 2014, the Zinoro 1E is available for leasing only in Beijing and Shanghai.