Alberto Serra

Alberto Serra Guixà (10 October 1870 – 28 July 1912) was a Spanish football pioneer and sports journalist, who is best known for writing and signing the first chronicle of a FC Barcelona match, which appeared on page 7 of La Vanguardia on 9 December 1899. He also wrote and was director of the Los Deportes magazine, but it was in La Vanguardia where Serra exerted his greatest informative display, for almost twenty years, and where he managed to create an outstanding weekly section under the heading "Sports Sheet" in which he became a fervent disseminator of the regulations of football. He is considered "the dean" of sports reporters in Barcelona.

As a player, Serra took part in some of the earliest Catalan clubs in existence such as Barcelona Football Club and Sociedad de Foot-Ball de Barcelona, serving both teams as a forward. He was a firm promoter of sports activity, so besides football, a sport to which he owes his career, he also practiced and wrote articles about other modalities such as rowing and fencing. He was also a lawyer and municipal judge, and he even held the presidency of the Catalan Football Federation from October 1909 to 1910.