The decade of the 1980s in Western cinema saw the return of studio-driven pictures, coming from the filmmaker-driven New Hollywood era of the 1970s. The period was when the "high concept" picture was established by producer Don Simpson, where films were expected to be easily marketable and understandable. Therefore, they had short cinematic plots that could be summarized in one or two sentences. Since its implementation, this method has become the most popular formula for modern Hollywood blockbusters. At the same time in Eastern cinema, the Hong Kong film industry entered a boom period that significantly elevated its prominence in the international market.